Everyone is talking about Virtual Reality. The technology is out there, marketers have incorporated it into their campaigns, and everyone knows what it is. But for some reason consumers, aren’t interested in purchasing VR gaming headsets. So the question is why? “99% of millennial and Gen Z viewers engage in an average of four other activities…
Burger King’s Savage but effective marketing technique!
Burger King has released a new addition to their menu; Spicy Chicken Nuggets! This is pretty average news but the way Burger King promoted the new nuggets, is savage and outstanding. The nuggets have never been an option on the Burger King Menu. The spicy flavoured chicken bites had originally been a popular product sold…
Augmented Reality now being used to share modern art?
This seems to be the year of Augmented Reality. Everyone is talking about it. It’s a tech innovation that with time, will grow into something remarkable. AR allows for a real-life, live experience, that allows brands to not only promote themselves, but create a stronger awareness and relationship with consumers. Jeff Koons, an American artists…
Messenger Bot created, let’s applaud the new partnership between Apple Music and Facebook
Messenger Bot created due to the new partnership between Apple Music and Facebook! Apple Music and Facebook Messenger have partnered together to create an Apple Music Messenger Bot. The Messenger bot was released last week, and can be accessed here. The messenger extension is accessed through messenger and allows users to share apple music playlists and…
Pinterest’s new search technology is a Game Changer!
Pinterest has now jumped on the band wagon and implemented new visual search technology. Pinterest is now using artificial intelligence to allow consumers to snap a picture of IRL things and find similar items online. This allows consumers to browse through and shop favourable items. Pinterest, originally implemented the visual discovery tech to only regular organic…
“Paid Partnership with” header now popping up on Instagram!
Instagram, is a social platform that collectively allows individuals to express their creativity, share beliefs and express themselves with the world and their followers. As discussed in a few of my recent posts, Business’s have placed an importance on utilising these social platforms to gain awareness, customers and general popularity. Towards the end of June,…
Fox Sports joining in on the era of six-second commercials
Six-second ads are unlocking a new form of digital marketing and are slowly being introduced into mainstream marketing. The ads allow brands to emphasise simplicity, strong visual elements, fundamentals of good storytelling, and also leave something up to the viewers imagination. The ads focus on creating a clear punchline, message and feeling. The 6 second format…
Want to dress like Jon Snow? Ikea’s reactive digital marketing, proven genius!
Season 7 of Game of Thrones has ended. After 6 glorious years, Winter has FINALLY come. As I am a massive fan of Game of Thrones, my Facebook feed is filled with content related to the show. Which allowed me to come across a How-to-guide post, from Ikea. Melbourne at the moment is freezing,…
Power of Instagram ‘Art’ – Beyonce’s creation of a flawless brand
Beyonce. She’s amazing and flawless. She stands for strength, cultural rights, fierce feminism, and releases amazing music. I’m somewhat of a fan. The singer has gone through many career paths and has explored multiple images and styles through her rise into fame. During 2017, Beyoncé’s pregnancy of her two twins; Rumi and Sir, became public…
Death of authenticity on Instagram. Mainly sick of those blue gummy bears on my feed.
Ever flicked through your Instagram feed and come across a gorgeous photo of a girl with a blue gummy sticking out of their mouth? Sugarbear hair, produces vitamins in the form of blue gummies. They contain vitamin a, c, and b12 that are proven to increase hair growth. The gummies promote longer, stronger and healthier…
DIGITAL DIRT 