Burger King has released a new addition to their menu; Spicy Chicken Nuggets!
This is pretty average news but the way Burger King promoted the new nuggets, is savage and outstanding.
The nuggets have never been an option on the Burger King Menu. The spicy flavoured chicken bites had originally been a popular product sold by the American fast food chain; Wendy’s.
Wendy’s food chain about 2 months ago, discontinued the sale of the nuggets which caused consumer outrage. Wendy’s fanbase, consistently complained over twitter, with even a petition being created to bring back the nuggets.
Burger King made the addition to their menu in response to the high demand from consumers. However instead of promoting these nuggets in a basic format, Burger King has gone the extra mile.
Burger King has even distributed promotional billboards next to Wendy’s food franchises to attract every spicy nugget fan.
The tactic of trolling competitors, goes to show how social media and digital marketing can rapidly cause outrage and hurt a brand. Burger King’s savage tactic, not only generated an enormous twitter popularity, but promoted their sales, and simultaneously damaged the reputation of one of their strong competitors.
Do you think this is plausible marketing tactic for marketers? It does show how important a brands presence online can be!
What are your thoughts, do you know any other brands who have pursued a similar campaign ?
Comment below!
DIGITAL DIRT 
Cool post haha, I’ve always found the feud between Burger King and Wendy’s rather funny. It’s not the first time that they’ve done something like this either. For example when Wendy’s had their 4 for $4 Meal, and Burger King one-upped it with a 5 for $4 Meal instead. I think Wendy’s will have a comeback sometime soon since they’re definitely not one to back down from a fight, so I’m really looking forward to seeing what happens next haha.
LikeLiked by 1 person
wow…. I am not sure how I feel about this. I mean, in a way it’s a very smart and witty strategy. Some may think its a bit unethical, though technically Burger King didn’t do anything wrong. Wendy’s made the mistake of getting rid of their nuggets, and as a result Burger King jumped onto this opportunity. It really is a humorous, and intelligent idea though. A clap for burger king, hahah I can see it going viral and garnering all the social media millennials.
LikeLiked by 1 person
Shows how effective viral content can be. I think with any decisions a business chooses to publicise or even marketing. Brands need to think clearly and create a plan into how to deal with content that might ignite a negative response from consumers. All Wendy’s needed to do was replace the spicy nuggets with something better, and market the new item constantly. I think the gap in the menu would obviously inspire a competitor to implement the same item. Especially if it was already popular. Well done Hungry Jacks!
LikeLike
What a funny post! well Wendy’s does have a strong online reputation for being extremely savage and maybe burger king is trying to give them a taste of their own medicine! I guess its funny and the public could share a good laugh out of it and if it works well for burger king why not? however there might be legal issues against advertising on another brand’s premises which could have an opposite effect for burger king if they become associated with unethical advertising. How would you feel if someone advertised for another restaurant on your own restaurant?
LikeLiked by 1 person
Thats actually an interesting point, would wendy’s be able to dispute Hungry Jacks marketing. It is unethical, however Hungry jacks doesn’t actually include Wendy’s name in any of their tweets or the billboard campaign. I wonder if Wendy does actually have grounds to make a lawsuit. good point!
LikeLike